The modern product landscape requires product managers who focus on discovery and validation, and who provide indirect support to other roles. Product managers need to stop being interventionists with regard to other responsibilities, and focus on doing their core jobs so well that the other reliant organizations in the company can take their outputs and run with them. We need to push marketing to cover the full gamut of their role; we need to push sales to rely on their own resources for empowerment; and we need to push development to rely less on direct product management involvement and more on their own informed decision-making.
Product Managers Must Become “Masters of Product” Original Post>