Elevate your enterprise data technology and strategy at Transform 2021 . This post was written by Ashley Kramer, chief product and marketing officer at Sisense The CMO’s role has seen a big evolution over the past year. Deloitte’s 2021 Global Marketing Trends Report indicates that the role of marketing and CMOs has been elevated within the C-suite, with executives citing marketing and sales as one of the most important functional areas in the coming 12 months, second only to data and tech.