Direct to Consumer (D2C) has always been an interesting growth opportunity for CPG brands. Leaders see the upside clear as day in terms of increased revenue, larger margins, owning the consumer engagement. CPGs don’t always realize how tough it is to make D2C a success – it’s incredibly tough!
Three ways CPG leaders can drive short and long-term value from direct-to-consumer
Direct to Consumer (D2C) has always been an interesting growth opportunity for CPG brands. Leaders see the upside clear as day in terms of increased revenue, larger margins, owning the consumer engagement. CPGs don’t always realize how tough it is to make D2C a success – it’s incredibly tough!