Successful retailers have pivoted to meet the challenge of hybrid orders, but there are still many pain points, according to Rob Saker, global head of retail and manufacturing at Databricks, a cloud-based data, AI, and analytics platform. A challenge in leveraging all this data can be the lack of a that single source of truth, said Katy Campbell, senior manager for analytics delivery at the air mattress manufacturer and retailer Sleep Number, during a virtual session at NRF.