The Rise of the ‘Fractional’ CMO and the Role CIOs Play
Michel Feaster, Qualtrics chief product officer of research, says before committing to a fractional CMO, it’s important to consider what outcomes you are trying to drive, what gaps you need to fill, and what
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The Rise of the ‘Fractional’ CMO and the Role CIOs Play
Michel Feaster, Qualtrics chief product officer of research, says before committing to a fractional CMO, it’s important to consider what outcomes you are trying to drive, what gaps you need to fill, and what