The way a company evaluates its past alliance performance can impact future strategic choices, according to a study in the Academy of Management Journal. The research elucidates how self-serving attribution influences companies’ decisions, especially in shifting between alliances and acquisitions. The study underlines that successful strategies are often repeated, but such repetition can be reduced if a company attributes success to factors besides its own competence.
How Does Self-Serving Attribution Affect Strategic Decisions?
The way a company evaluates its past alliance performance can impact future strategic choices, according to a study in the Academy of Management Journal. The research elucidates how self-serving attribution influences companies’ decisions, especially in shifting between alliances and acquisitions. The study underlines that successful strategies are often repeated, but such repetition can be reduced if a company attributes success to factors besides its own competence.