A year or so after we launched Amazon S3 , I was in an elevator at a tech conference and heard a couple of developers use “just throw it into S3” as the answer to their data storage challenge. I remember that moment well because the comment was made so casually, and it was one of the first times that I fully grasped just how quickly S3 had caught on.
Source: Amazon S3 Update – Three New Security & Access Control Features