The Gartner Future of Sales 2025 report reveals that 60% of B2B sales organizations will transition from experience- and intuition-based selling to data-driven selling by 2025. Why? Because B2B buyers now prefer to engage with suppliers through digital and self-service channels, making multiexperience selling a must-have.
Source: Future of Sales 2025: Data-Driven B2B Selling to Drive Digital Commerce