The increasing volume of anxiety-related content on social-media, which has led to the ‘prevalence inflation’ of mental health issues, is transforming anxiety into a popular media category, potentially exacerbating a national anxiety crisis. This further fosters a prolongation of anxiety among users, pushing them into self-fulfilling spirals of anxiety disorders and contributing to their withdrawal from social activities. The conversation about mental health needs to shift towards destigmatizing therapy and treating anxiety as a modifiable state rather than a fixed identity.









