IT business IT

  • How To Navigate The Generative AI Hype In Customer Service

    It is far more likely that vendors have integrated with a different large language model (LLM), provided by OpenAI or otherwise, and are crafting these announcements carefully to imply a closer connection (and

  • Exploring the Power of ChatGPT: An Opportunity for Supply Chain Transformation

    ChatGPT burst onto the scene in November 2022. It had a similar impact on artificial intelligence (AI) as the post-pandemic supply chain gridlock had on supply chain; a topic that wasn’t new, just not known, suddenly became a mainstream dinner-time conversation subject. ChatGPT, launched by OpenAI, introduces us to a completely different category of tools and puts the power and potential of AI on display.

  • AI Trends Are Shaping Sales

    By leveraging customer data and other information, AI helps sales trainers understand sales representative performance, identify problems areas, and provide personalized feedback to them. We are aware that

  • Loyalty & Digital Ticketing: A Winning Combination?

    Customer loyalty programs and rewards schemes are often deployed at the roll-outs of fare collection and/or ticketing system upgrades (ie, switching to contactless or open-loop payments) by transport authorities

  • What is user-generated content and why is it important?

    Positive customer reviews and surveys can elevate a brand’s search engine optimization ( SEO ) Consumers mainly post UGC on blogs with backlinks to product websites. Unpaid customers — who are trying to

  • The Break-Up: “S&OP, We Need to Talk…..…”

    Times were different back when we first got together. Things were simpler, more stable and not as unpredictable. It was perfect for the two of us. We had our routines, our ways of doing things in certain structures. We took our time to do what we needed to do, and we thrived at it.

  • e-business (electronic business)

    Corporations are continuously rethinking and reshaping their business models influenced by advanced technologies, hybrid workforces, heightened customer expectations and, specifically, the internet’s

  • Future-Proof Your Marketing Team with These 6 Principles

    What starts out as a discussion of roles, responsibilities and reporting structures quickly becomes a conversation about marketing operations – how the team collaborates to deliver work, agrees on priorities, and

  • What is e-commerce?

    Platforms that host e-commerce transactions include online marketplaces that sellers sign up for, such as Amazon; software as a service ( SaaS ) tools that allow customers to “rent” online store infrastructures; or open

  • The Evolution of Digital Loyalty Programmes

    Digital loyalty providers are coming up with more ways to help brands retain customers; providing them with special offers, and benefits such as discounts and free products. The driving factor for retailers’ increased

  • What Changing AI Rules Mean for Hiring

    The new law prohibits the use of AI and algorithm-driven technologies in hiring unless the tools have undergone an audit for racial and gender bias within a year of its use, and the audit’s results must be made