Yoshi Fujikawa: How to Thrive in a New Era of Co-creation
Yoshi Fujikawa, an IMD professor, emphasizes that leaders must embrace interconnected ecosystems for value creation, moving beyond traditional chains. He discusses how AI alters marketing dynamics, shifting interactions towards AI engagement. The future of strategy involves orchestrating value constellations, focusing on co-creation with customers, partners, and AI, fostering sustainable competitive advantage.
