marketing strategy

Top 10 Smarter With Gartner Articles in 2020

From COVID-19 to top technologies to trends across the business, Smarter With Gartner covers all the topics that executives in every organization need to know about. This year, the Smarter With Gartner team equipped executives with insights to operate in an environment of constant disruption and change.

Continue reading

Leading With Decision-Driven Data Analytics

If you were to ask any major CEO about good management practices today, data-driven decision-making would invariably come up. Companies have more data than ever, but many executives say their data analytics initiatives do not provide actionable insights and produce disappointing results overall. 1 In practice, making decisions with data often comes down to finding a purpose for the data at hand.

Continue reading

red lights in line on black surface

Building a great digital business

In recent months, many companies have rushed to build digital businesses to overcome pandemic-induced disruptions and address shifts in customer behavior. In this episode of the Inside the Strategy Room podcast, we explore how to develop a digital offering quickly and effectively despite ongoing economic uncertainty. Two McKinsey experts—Ari Libarikian, global leader of our business building practice, and Akash Kumar, who focuses on digital, analytics, and business building—are joined by Wendy Barnes, the president of Express Scripts’ home-delivery business, to talk about launching digital initiatives with McKinsey’s Sean Brown

Continue reading

The New Business Models (and Jobs) in Blockchain

From finance to smart cities, distributed ledger technology is beginning to deliver on its vaunted potential in several key sectors.

Given the Bitcoin price craze in the face of the morose economy during the Covid-19 pandemic, one may assume that the distributed ledger technology (DLT)/blockchain bubble is ready to burst once again. However, new developments justify paying close attention to this sector

Continue reading

These eight charts show how COVID-19 has changed B2B sales forever

With the massive shift to digital resulting from COVID-19, video and live chat have emerged as the predominant channels for interacting and closing sales with B2B customers, while in-person meetings and related sales activities have dropped precipitously.
More than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that has steadily intensified even after lockdowns have ended.

Continue reading

IT Pivots: Survival Lessons From a Turbulent Year – InformationWeek

During its third-quarter earnings call on Monday, the company said it plans to roll out substantial changes to its mobile apps over the next year to integrate a range of new features, including enhanced direct deposit, check cashing, budgeting tools, bill pay, crypto support, subscription management, buy now/pay later functionality and all of Honey’s shopping tools.
According to Schulman, the company’s apps will be updated to include Honey’s shopping tools, like its Wish List feature that allows you to track items you want to buy, price monitoring tools that alert you to savings and price drops, plus its deals, coupons and rewards.

Continue reading

close up photography of yellow green red and brown plastic cones on white lined surface

COVID-19 Accelerates Digital Strategy Initiatives

Sixty-nine percent of boards of directors say that the effects of the pandemic crisis , the economic crisis and the social crisis are accelerating digital business initiatives, according to the Gartner Board of Directors Survey, conducted in May and June 2020.
Surveyed corporate directors increased the development of digital products and services to maintain and accelerate their customer engagement, and help them reach their revenue growth targets.

Continue reading

close up photography of yellow green red and brown plastic cones on white lined surface

History’s Lessons on Competitive Innovation

The Germans didn’t depend on a select group of high-level officers and industry leaders taking a “think tank” approach by deliberating their way to a new tactic, nor did they assume that the answer was (just) technology like planes and tanks.
If the problem during World War I was the inability to gain and hold an innovative edge, it must have seemed to French leaders that the interwar period promised just the breather they needed

Continue reading

1 54 55 56 57