These eight charts show how COVID-19 has changed B2B sales forever

With the massive shift to digital resulting from COVID-19, video and live chat have emerged as the predominant channels for interacting and closing sales with B2B customers, while in-person meetings and related sales activities have dropped precipitously.
More than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that has steadily intensified even after lockdowns have ended.

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Unlocking value: Four lessons in cloud sourcing and consumption

The very flexibility that cloud provides means that enterprises must continuously make dynamic consumption decisions about which services and specifications are needed when and for how long.
The flexibility to consume cloud as needed and cost effectively places responsibility on enterprises to maintain a real-time view of their needs and continuously make deliberate decisions on how best to adjust consumption.

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History’s Lessons on Competitive Innovation

The Germans didn’t depend on a select group of high-level officers and industry leaders taking a “think tank” approach by deliberating their way to a new tactic, nor did they assume that the answer was (just) technology like planes and tanks.
If the problem during World War I was the inability to gain and hold an innovative edge, it must have seemed to French leaders that the interwar period promised just the breather they needed

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