Creating strong digital B2B channels at industrial companies

Industrial companies realize that digitization is more than a buzzword and know that e-commerce, data analytics , and other solutions will transform every aspect of their businesses. Some have even set ambitious goals to reduce costs, increase revenues, or improve cash management through digital solutions, with many focusing on the digitization of sales and marketing as more end customers migrate online.

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BrandPost: Expedient: Providing Enterprises with a Powerful Multi-Cloud Alternative to Hyperscale and On-Premises Environments

This spring, Expedient launched Expedient CTRL , a continually curated technology stack and platform that makes it easier for customers to accelerate their digital transformation efforts with a multi-cloud approach. Expedient CTRL delivers extreme flexibility while simultaneously enabling IT to centralize control across on-premises, private cloud, and hyperscale environments.

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BrandPost: The Fast Lane to Digital Transformation with Bollé Brands

Global shutdowns in 2020 forced businesses across the world to rethink the way they do business. For international outdoor gear manufacturer Bollé Brands, that meant diving headfirst into digitalization. Bollé Brands’ Global Digital Director Damien Hars and his team were tasked with launching the company’s first direct-to-consumer (D2C) website on a timeline that most would find impossible — but they rose to the challenge and launched a successful website in just six months.

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How Brunswick IT enables digital business

Mike Adams joined Brunswick, the $4.3 manufacturing business, in 2017 to define its enterprise architecture function and to work with then CIO Danielle Brown to craft a modernization strategy. Since then, the company has sold off its non-marine businesses and is now fully focused on the marine market (its brands include Boston Whaler, SeaRay, and Mercury), which allows for a streamlined customer digital engagement strategy.

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Making the Business Case for Edge Computing

Understanding how and where edge computing fits into an organization’s. It wasn’t that long ago when edge computing was considered a futuristic, forward-looking concept that was interesting to contemplate — yet offered no real-world benefit to the enterprise.

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Using Science to Enhance the Customer Experience

Science might not be the first source of inspiration for innovation-hungry organisations, but some researchers including myself are working to change that. Leveraging research on the benefits of a scientific approach , I have coached managers at hundreds of companies in devising a theory, formulating falsifiable hypotheses, conducting rigorous tests and carefully evaluating the results.

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BrandPost: The Time Has Come for Enterprise-wide Contract Lifecycle Management

Historically, contract lifecycle management (CLM) vendors have provided narrow solutions to support only one of two sides of a business: Either for procurement teams that manage contracts with suppliers and are typically integrated with back-office systems of record like enterprise resource planning; or for the sell-side, focusing on sales agreements and working with front-office systems of record like customer relationship management systems.

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The Fundamentals of Transforming from Matrix to Agile

Although it remains a common way to structure an organisation , the matrix is increasingly showing its weaknesses in the digital economy. Born in the 1960s and popularised in the 1970s, the matrix organises employees into grids, with each employee answering to at least two managers – functional, product or project, divisional or geographical.

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