Beyond sugar, salt, fat: Rethinking ultra-processed foods and reform
Ultra-processed foods sit at the intersection of nutrition science and food policy, which makes the evidence harder to interpret than a simple โgoodโ versus โbadโ framing. Observational studies can identify patterns, but they cannot fully separate the effects of processing from other factors such as income, convenience, marketing, and overall diet quality. Short feeding studies add weight to concern, yet they are still limited in duration and do not by themselves explain long-term disease risk.
That distinction matters for readers trying to translate headlines into everyday choices. If ultra-processed foods are linked with poorer outcomes, part of the explanation may be that they are engineered to be easy to overeat, inexpensive, and widely available. In other words, the issue may be less about one ingredient and more about how formulation, texture, flavor, and packaging influence behavior. This makes public-health messaging more complicated than simply telling people to avoid all processed food.
The policy debate is also more nuanced than a blanket warning. Some nutrient-dense products are still classed as ultra-processed under systems like NOVA, which raises a real classification problem: not every processed food has the same purpose or nutritional impact. A more useful framework would likely distinguish foods processed for safety, affordability, and access from those processed mainly to increase shelf-life and encourage higher intake. That kind of refinement could help consumers, clinicians, and manufacturers focus on quality rather than labels alone.
Can the food industry redefine UPFs through a โhealth-positive processingโ lens?โ
While research is ongoing, Kevin Ryan, CEO, Malachite Strategy, explained in hisย FoodStuffโย newsletter that UPFs are at odds with current marketing standards around health and wellness. He predicts that the DGAC may dismiss these foods as dangerous, and this could create an opportunity for the food industry to formally or informally redefine language around nutrient dense foods (i.e. foods with added protein or fiber) that are lumped into the UPF category as defined in theย Original Postv-uploads/sites/78/2021/07/NOVA-Classification-Reference-Sheet.pdf" target="_blank" rel="noopener" shape="rect">NOVA classification systemโ. NOVA identifies biological, physical and chemical processes after foods are extracted from nature into four classifications: Group 1: unprocessed or minimally processed foods Group 2: oils, fats, salt and sugar Group 3: processed foods (a combination of Groups 1 and 2) Group 4: ultra-processed foods Ryan emphasized the pervasive use of UPFs across the food system in a food climate that is prioritizing healthy eating. โProtein powder? Ultra-processed food. Protein bar? Ultra-processed food. In fact, just about all the nutrient dense foods and beverages in todayโs wellness pantheon are the pinnacle of UPF. No wellness influencer will take up the cause of a concept that puts them out of business,โ he wrote. Rather, the gaps in the NOVA classification system that sort out โgood UPFsโ and โbad UPFsโ may evolve into a new system that identifies โhealth-positive processingโ additions like freeze-dried, fermented or sprouted from โprocessing done just for longer shelf-life or cost-saving.โ He added, โThis processing language will get more and more refined in the coming years as brands look for ways to be both healthy as well as processed and convenient.โReducing reliance on UPFs by changing production infrastructureโ
Errol Schweizer, a journalist and former VP of grocery at Whole Foods Market, suggested during the Summer Fancy Food Show earlier this week that the processed food industry needs more regionalized production lines and sourcing. He emphasized that utilizing various technologies, such as extrusion or flash freezing for ingredients could reduce reliance on ultra-processed foods while creating more affordable options. Schweizer also added that ultra-processed foods tend to be cheaper and more addictive, which exacerbates the nutrition gap, particularly for 90% of consumers who are financially stressed around food costs. Citing SPINS data, he explained that food insecurity increased 18% in the last two years, impacting 70% of households, while 37% of 18-44 year-olds are skipping meals, strengthening the case to consume these foods. โPeople need and want better options. There is a huge market gap for the type of infrastructure for the food processing needed so that we can have more nutrient-dense, minimally processed food. โฆ This is not going after processed foods [or] food processing, we are looking at what a new way to do it could look like and see where one is better,โ he said. While processed foods offer undeniable convenience and accessibility, their production methods need an overhaul, Schweizer argued. Initiatives like the Good Foods Purchasing Program adopted by cities like New York, Los Angeles and Chicago, or the quality standards set by Whole Foods and Thrive Markets around animal welfare, the environment and social responsibility offer frameworks for disrupting the status quo. โProcessed foods are ready whenever you want them. They donโt require a lot of time [or] effort, especially equipment. When weโre hungry and short on time, processed foods arenโt a luxury. Theyโre a necessity,โ he said.Enjoyed this article? Sign up for our newsletter to receive regular insights and stay connected.
