The great AI hype correction of 2025

Some disillusionment was inevitable. When OpenAI released a free web app called ChatGPT in late 2022, it changed the course of an entire industry—and several world economies. Millions of people started talking to their computers, and their computers started talking back. We were enchanted, and we expected more. We got it. Technology companies scrambled to stay ahead, putting out rival products that outdid one another with each new release: voice, images, video. With nonstop one-upmanship, AI companies have presented each new product drop as a major breakthrough, reinforcing a widespread faith that this technology would just keep getting better. Boosters told us that progress was exponential. They posted charts plotting how far we’d come since last year’s models: Look how the line goes up! Generative AI could do anything, it seemed. Well, 2025 has been a year of reckoning.

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For a start, the heads of the top AI companies made promises they couldn’t keep. They told us that generative AI would replace the white-collar workforce, bring about an age of abundance, make scientific discoveries, and help find new cures for disease. FOMO across the world’s economies, at least in the Global North, made CEOs tear up their playbooks and try to get in on the action. That’s when the shine started to come off. Though the technology may have been billed as a universal multitool that could revamp outdated business processes and cut costs, a number of studies published this year suggest that firms are failing to make the AI pixie dust work its magic. Surveys and trackers from a range of sources, including the US Census Bureau and Stanford University, have found that business uptake of AI tools is stalling. And when the tools do get tried out, many projects stay stuck in the pilot stage. Without broad buy-in across the economy it is not clear how the big AI companies will ever recoup the incredible amounts they’ve already spent in this race. At the same time, updates to the core technology are no longer the step changes they once were. The highest-profile example of this was the botched launch of GPT-5 in August. Here was OpenAI, the firm that had ignited (and to a large extent sustained) the current boom, set to release a brand-new generation of its technology. OpenAI had been hyping GPT-5 for months: “PhD-level expert in anything,” CEO Sam Altman crowed. On another occasion Altman posted, without comment, an image of the Death Star from Star Wars, which OpenAI stans took to be a symbol of ultimate power: Coming soon! Expectations were huge. And yet, when it landed, GPT-5 seemed to be—more of the same? What followed was the biggest vibe shift since ChatGPT first appeared three years ago. “The era of boundary-breaking advancements is over,” Yannic Kilcher, an AI researcher and popular YouTuber, announced in a video posted two days after GPT-5 came out: “AGI is not coming. It seems very much that we’re in the Samsung Galaxy era of LLMs.” A lot of people (me included) have made the analogy with phones. For a decade or so, smartphones were the most exciting consumer tech in the world. Today, new products drop from Apple or Samsung with little fanfare. While superfans pore over small upgrades, to most people this year’s iPhone now looks and feels a lot like last year’s iPhone. Is that where we are with generative AI? And is it a problem? Sure, smartphones have become the new normal. But they changed the way the world works, too. To be clear, the last few years have been filled with genuine “Wow” moments, from the stunning leaps in the quality of video generation models to the problem-solving chops of so-called reasoning models to the world-class competition wins of the latest coding and math models. But this remarkable technology is only a few years old, and in many ways it is still experimental. Its successes come with big caveats. Perhaps we need to readjust our expectations.

The big reset

Let’s be careful here: The pendulum from hype to anti-hype can swing too far. It would be rash to dismiss this technology just because it has been oversold. The knee-jerk response when AI fails to live up to its hype is to say that progress has hit a wall. But that misunderstands how research and innovation in tech work. Progress has always moved in fits and starts. There are ways over, around, and under walls. Take a step back from the GPT-5 launch. It came hot on the heels of a series of remarkable models that OpenAI had shipped in the previous months, including o1 and o3 (first-of-their-kind reasoning models that introduced the industry to a whole new paradigm) and Sora 2, which raised the bar for video generation once again. That doesn’t sound like hitting a wall to me. AI is really good! Look at Nano Banana Pro, the new image generation model from Google DeepMind that can turn a book chapter into an infographic, and much more. It’s just there—for free—on your phone. And yet you can’t help but wonder: When the wow factor is gone, what’s left? How will we view this technology a year or five from now? Will we think it was worth the colossal costs, both financial and environmental? With that in mind, here are four ways to think about the state of AI at the end of 2025: The start of a much-needed hype correction.

01: LLMs are not everything

In some ways, it is the hype around large language models, not AI as a whole, that needs correcting. It has become obvious that LLMs are not the doorway to artificial general intelligence, or AGI, a hypothetical technology that some insist will one day be able to do any (cognitive) task a human can. Even an AGI evangelist like Ilya Sutskever, chief scientist and cofounder at the AI startup Safe Superintelligence and former chief scientist and cofounder at OpenAI, now highlights the limitations of LLMs, a technology he had a huge hand in creating. LLMs are very good at learning how to do a lot of specific tasks, but they do not seem to learn the principles behind those tasks, Sutskever said in an interview with Dwarkesh Patel in November. It’s the difference between learning how to solve a thousand different algebra problems and learning how to solve any algebra problem. “The thing which I think is the most fundamental is that these models somehow just generalize dramatically worse than people,” Sutskever said. It’s easy to imagine that LLMs can do anything because their use of language is so compelling. It is astonishing how well this technology can mimic the way people write and speak. And we are hardwired to see intelligence in things that behave in certain ways—whether it’s there or not. In other words, we have built machines with humanlike behavior and cannot resist seeing a humanlike mind behind them. That’s understandable. LLMs have been part of mainstream life for only a few years. But in that time, marketers have preyed on our shaky sense of what the technology can really do, pumping up expectations and turbocharging the hype. As we live with this technology and come to understand it better, those expectations should fall back down to earth.

02: AI is not a quick fix to all your problems

In July, researchers at MIT published a study that became a tentpole talking point in the disillusionment camp. The headline result was that a whopping 95% of businesses that had tried using AI had found zero value in it. The general thrust of that claim was echoed by other research, too. In November, a study by researchers at Upwork, a company that runs an online marketplace for freelancers, found that agents powered by top LLMs from OpenAI, Google DeepMind, and Anthropic failed to complete many straightforward workplace tasks by themselves. This is miles off Altman’s prediction: “We believe that, in 2025, we may see the first AI agents ‘join the workforce’ and materially change the output of companies,” he wrote on his personal blog in January. But what gets missed in that MIT study is that the researchers’ measure of success was pretty narrow. That 95% failure rate accounts for companies that had tried to implement bespoke AI systems but had not yet scaled them beyond the pilot stage after six months. It shouldn’t be too surprising that a lot of experiments with experimental technology don’t pan out straight away. That number also does not include the use of LLMs by employees outside of official pilots. The MIT researchers found that around 90% of the companies they surveyed had a kind of AI shadow economy where workers were using personal chatbot accounts. But the value of that shadow economy was not measured. When the Upwork study looked at how well agents completed tasks together with people who knew what they were doing, success rates shot up. The takeaway seems to be that a lot of people are figuring out for themselves how AI might help them with their jobs. That fits with something the AI researcher and influencer (and coiner of the term “vibe coding”) Andrej Karpathy has noted: Chatbots are better than the average human at a lot of different things (think of giving legal advice, fixing bugs, doing high school math), but they are not better than an expert human. Karpathy suggests this may be why chatbots have proved popular with individual consumers, helping non-experts with everyday questions and tasks, but they have not upended the economy, which would require outperforming skilled employees at their jobs. That may change. For now, don’t be surprised that AI has not (yet) had the impact on jobs that boosters said it would. AI is not a quick fix, and it cannot replace humans. But there’s a lot to play for. The ways in which AI could be integrated into everyday workflows and business pipelines are still being tried out.

03: Are we in a bubble? (If so, what kind of bubble?)

If AI is a bubble, is it like the subprime mortgage bubble of 2008 or the internet bubble of 2000? Because there’s a big difference. The subprime bubble wiped out a big part of the economy, because when it burst it left nothing behind except debt and overvalued real estate. The dot-com bubble wiped out a lot of companies, which sent ripples across the world, but it left behind the infant internet—an international network of cables and a handful of startups, like Google and Amazon, that became the tech giants of today. Then again, maybe we’re in a bubble unlike either of those. After all, there’s no real business model for LLMs right now. We don’t yet know what the killer app will be, or if there will even be one. And many economists are concerned about the unprecedented amounts of money being sunk into the infrastructure required to build capacity and serve the projected demand. But what if that demand doesn’t materialize? Add to that the weird circularity of many of those deals—with Nvidia paying OpenAI to pay Nvidia, and so on—and it’s no surprise everybody’s got a different take on what’s coming. Some investors remain sanguine. In an interview with the Technology Business Programming Network podcast in November, Glenn Hutchins, cofounder of Silver Lake Partners, a major international private equity firm, gave a few reasons not to worry. “Every one of these data centers—almost all of them—has a solvent counterparty that is contracted to take all the output they’re built to suit,” he said. In other words, it’s not a case of “Build it and they’ll come”—the customers are already locked in. And, he pointed out, one of the biggest of those solvent counterparties is Microsoft. “Microsoft has the world’s best credit rating,” Hutchins said. “If you sign a deal with Microsoft to take the output from your data center, Satya is good for it.” Many CEOs will be looking back at the dot-com bubble and trying to learn its lessons. Here’s one way to see it: The companies that went bust back then didn’t have the money to last the distance. Those that survived the crash thrived. With that lesson in mind, AI companies today are trying to pay their way through what may or may not be a bubble. Stay in the race; don’t get left behind. Even so, it’s a desperate gamble. But there’s another lesson too. Companies that might look like sideshows can turn into unicorns fast. Take Synthesia, which makes avatar generation tools for businesses. Nathan Benaich, cofounder of the VC firm Air Street Capital, admits that when he first heard about the company a few years ago, back when fear of deepfakes was rife, he wasn’t sure what its tech was for and thought there was no market for it. “We didn’t know who would pay for lip-synching and voice cloning,” he says. “Turns out there’s a lot of people who wanted to pay for it.” Synthesia now has around 55,000 corporate customers and brings in around $150 million a year. In October, the company was valued at $4 billion.

04: ChatGPT was not the beginning, and it won’t be the end

ChatGPT was the culmination of a decade’s worth of progress in deep learning, the technology that underpins all of modern AI. The seeds of deep learning itself were planted in the 1980s. The field as a whole goes back at least to the 1950s. If progress is measured against that backdrop, generative AI has barely got going. Meanwhile, research is at a fever pitch. There are more high-quality submissions to the world’s major AI conferences than ever before. This year, organizers of some of those conferences resorted to turning down papers that reviewers had already approved, just to manage numbers. (At the same time, preprint servers like arXiv have been flooded with AI-generated research slop.) “It’s back to the age of research again,” Sutskever said in that Dwarkesh interview, talking about the current bottleneck with LLMs. That’s not a setback; that’s the start of something new. “There’s always a lot of hype beasts,” says Benaich. But he thinks there’s an upside to that: Hype attracts the money and talent needed to make real progress. “You know, it was only like two or three years ago that the people who built these models were basically research nerds that just happened on something that kind of worked,” he says. “Now everybody who’s good at anything in technology is working on this.”

Where do we go from here?

The relentless hype hasn’t come just from companies drumming up business for their vastly expensive new technologies. There’s a large cohort of people—inside and outside the industry—who want to believe in the promise of machines that can read, write, and think. It’s a wild decades-old dream. But the hype was never sustainable—and that’s a good thing. We now have a chance to reset expectations and see this technology for what it really is—assess its true capabilities, understand its flaws, and take the time to learn how to apply it in valuable (and beneficial) ways. “We’re still trying to figure out how to invoke certain behaviors from this insanely high-dimensional black box of information and skills,” says Benaich. This hype correction was long overdue. But know that AI isn’t going anywhere. We don’t even fully understand what we’ve built so far, let alone what’s coming next.