Disruptive Theme of the Week: Nearshoring
Nearshoring is best understood as a supply-chain reallocation theme, not a single-country trade. For ETF investors, the first question is how an index defines the opportunity set. Some products focus on companies with direct revenue exposure to reshoring, logistics, automation, or industrial capacity, while others use broader proxies that can pull in firms only indirectly tied to the trend. That distinction matters because the more flexible the methodology, the more the fund can drift away from the original thesis.
Composition can also become a hidden concentration risk. A nearshoring basket may look diversified across sectors, but the economic drivers can still be tightly linked: capital spending, freight optimization, factory automation, and regional trade flows. Investors should look beyond the label and ask whether the portfolio is heavily exposed to a few industries, a small number of countries, or a narrow group of firms that benefit from the same macro setup.
Implementation details matter for long-term holders. Passive thematic ETFs can offer transparent rules and lower research burden, while active versions may have more freedom to move across regions or supply-chain beneficiaries. That flexibility can be useful in a fast-changing theme, but it also increases manager dependence and makes the strategy harder to benchmark. Fees, turnover, and trading spreads deserve attention because they can erode the advantage of thematic exposure over time.
Nearshoring also fits better as a satellite allocation than a core holding. Investors already own broad industrial, logistics, or international equity exposure may be double counting if they add a themed ETF without checking overlaps. A measured position, periodically rebalanced, can help keep the theme from dominating portfolio risk when enthusiasm for industrial policy or manufacturing reshoring runs ahead of fundamentals.
Outside of North America, nearshoring is also a theme benefiting regions such as Central and Eastern Europe, and North Africa as well.ย One example during the pandemic was Spanish fashion retailerย Original Postost/39703-nearshoring-on-the-rise-navigating-the-shift-in-eu-sourcing-trends" target="_blank" rel="noopener">Zaraโs nearshoring strategy.ย ย By quickly leveraging production facilities in Europe as opposed to distant suppliers in Asia, it was able to avoid a lot of the logistical challenges of its competitors and gain market share.
Technology is also a key driver behind the nearshoring trend. By adopting new manufacturing technologies such as advanced robotics, automation, and artificial intelligence, companies can enhance their productive capacity and lower labor costs, allowing them to move production closer to home.
Nearshoring
VettaFi recently developed the North American Nearshoring Index and the European Nearshoring Index. Both give exposure to this growth trend, and a few ETF products in the marketplace also provide this exposure. One such ETF is theย Aztlan North America Nearshoring Stock Selection ETF (NRSH), a passive ETF that invests in North America-based stocks that directly benefit from theย nearshoringย phenomenon. Tema has also launched an actively managedย American Reshoring ETF (RSHO)ย that attempts to capture what it calls the โrenaissance of American industrial manufacturing and onshoring.โ Interestingly, the return profiles of these two ETFs are polar opposites, with NRSH down 7.2% YTD and RSHO up 6.8% for the same period. The ETFs only have a 2% overlap in holdings, with NRSHโs exposure all located geographically in North America, while RSHO has a 25% weight in Europe. This aligns with our index performance, which shows European nearshoring outpacing North American nearshoring YTD. Over the last year, Temaโs active ETF RSHO has significantly outperformed in terms of performance and investor interest. NRSH, launched last November, has $10 million in assets under management, while RSHO, incepted in May 2023, has gathered $72 million.Supply Chain
There are also many ETFs focused on the reimagining of the modern supply chain.ย These include theย TCW Transform Supply Chain ETF (SUPP), theย ProShares Supply Chain Logistics ETF (SUPL), and theย Pacer Industrials and Logistics ETF (SHPP).ย Among these offerings, SUPP is by far the winner in terms of YTD performance, up an impressive 14.2% YTD.ย But this active ETF, launched only a little over a year ago, in February 2023, has only attained slightly more than $15 million in assets.Robotics and Automation
Finally, technologies that support more efficient manufacturing are an important part of the nearshoring theme, helping to reduce costs and improve output.ย There are many ETFs that provide exposure to the robotics and automation theme, including pure plays like the $1.2 billionย ROBO Global Robotics and Automation ETF (ROBO), which tracks a ROBO/VettaFi Index. There are also hybrid approaches that also include artificial intelligence with a predominant focus on robotics including theย Global X Robotics & Artificial Intelligence ETF (BOTZ)ย and theย iShares Robotics and Artificial Intelligence ETF (IRBO). Performance-wise, this has been a massive year for AI-related stocks like Nvidia (NVDA) and Super Micro Computer (SMCI) in terms of returns.ย As a result, pure-play robotics ETFs have trailed their hybrid peers in performance but are more aligned with the nearshoring theme.Enjoyed this article? Sign up for our newsletter to receive regular insights and stay connected.
