Meet an Advisor: Bob Coakley
For ETF investors, the key point is not the personality of the manager but the portfolio mechanism. This approach uses sector ETFs as the building blocks, then overlays long and short positions to seek a more targeted market exposure profile. That makes the fund less about owning โthe marketโ and more about managing how much of each market risk a portfolio is willing to accept.
The first important angle is composition. A sector-based ETF sleeve can reduce single-stock risk, but it does not remove broad equity risk. Investors should understand that sector rotation, factor tilts and short exposure can all change the return pattern quickly. The result may look more diversified than a concentrated stock basket, yet it can still be highly dependent on the modelโs sector calls.
The second issue is structure and implementation. Long-short ETFs can behave differently from plain index funds because short exposure, rebalancing and derivatives or borrowing costs may affect tracking and consistency. Even when the objective is to dampen drawdowns, the fund still has to translate an investment thesis into daily portfolio management. That makes process discipline, liquidity and trading costs especially important.
For long-term allocators, the practical question is where this kind of ETF belongs. It may serve as a satellite strategy for investors who want equity participation with a different risk profile, but it should be evaluated alongside core holdings, not as a substitute for every diversified sleeve. The most useful comparison is often not with a bond fund or a plain equity index, but with the investorโs own tolerance for drawdowns, turnover and behavioral discipline.
Coakley on Risk and Investing
Harp: Whatโs your investment philosophy? Coakley: I look at the market as an industry sector structure, and that you have multiple places and baskets where money migrates through cycles โ whether youโre talking long-term tenure cycles, gold, real estate, and commodities, along with your equity markets and your bond markets. But inside of the equity space, we look at the way the money migrates through various sectors. Our objective is to try to understand which sectors are strong and getting new inflows of capital, and which sectors are slightly weaker, with money moving out. What we try to do with the structures today with ETFs is we analyze ETF sectors. Our objective is to take these different sectors, put them into our clientsโ portfolios, and we have an algorithm that we use to help us identify which ones are going to outperform the broad market index, like the S&P 500. In analyzing these sectors, we go long on the ones that the algorithm anticipates should outperform. And then we take a short position in the sectors the algorithm anticipates will underperform. So, we use ETFs to eliminate the idiosyncratic risk, the individual company risk. Instead of being long on Nvidia by itself or AMD, we would pick an ETF like the VanEck Semiconductor ETF (SMH), which gives us less exposure to individual company risk and gives us more sector risk. Simultaneously, we would use other sector ETFs to prevent us from having an opportunity where we have too much exposure in one particular sectorโs systemic risk. Then, one of the things that we look to overcome, is the downside exposure and the systemic risk. When most managers feel the market will potentially go lower, theyโre going to take off risk by going further into fixed assets. Our fundamental belief goes back to the โ40s, where hedge fund managers were actually putting short positions on it. If you got a perfect short position and the market drops, say 10%, if thatโs a perfect hedge, you should drop 50%. On the upside, then if you had a perfect hedge on it, it would go up 50%. You would still be walking up steps from a higher evaluation. You would get to a new high water mark faster. With what we do with migrating into different sectors to eliminate your idiosyncratic risk and your systematic riskโฆ With systemic risk, we then have the short side positions that have the capacity to prevent 20% moves. This year, in January, February, and March when the market started to turn a little bit โ we have a product that weโve listed on the New York Stock Exchange. The market was down 22%. Our ETF was down 8%. It went back to the new high water mark within 26 days as opposed to almost 60 days. Itโs outperforming the broad markets since launch with the hedge. When we put clients into this type of a strategy, instead of mitigating their exposure to the market where you have 50% in equity and 50% in fixed income โ everybody has different models on peopleโs age and retirement structure of 60-40, 70-30. We feel that our hedged program gives us the capacity to give people longer tail exposure to the equity market. So, if our risk portfolio is less, we can keep more money working in a higher capacity in the stock sector. That would then give them an overall higher yield, when you blend it together with the traditional 60-40 equity mix. We may be able to hold 70% equity instead of 60%. As somebody gets older in retirement, when they actually need to be able to generate higher revenue, they throttling back because they donโt want to have the market exposure. We can still can continue to keep them at a position of about 60% or 70% equities. If you take the risk profile, because the hedge program, itโs really given them about a 45% risk exposure. And then we roll into it some other fixed income assets. That way, they still have a balanced portfolio without taking away their opportunity for market risk returns. Itโs an interesting portfolio structure that weโre excited about. And weโve done this really because thereโs millions of individuals out there that have less than $100,000 in investment retirement income. They canโt have exposure to some of these RIAs. RIAs are not going to approach them. Theyโre not going to work with somebody who has $100,000. They all have minimums. The beauty of what weโre trying to do is provide the opportunity for small investors to be able to participate in the market through our ETF structure and have hedge fund returns without paying 2% and 20% standard hedge fund fee and being exposed to the need to have a minimum of $5 million to invest.Extra Mushy Peanut Butter
Harp: Whatโs the ticker for your ETF? Coakley: The ticker is the Efficient Market Portfolio Plus ETF Trust Units (EMPB). We joke we use โextra mushy peanut butter.โ Itโs the โefficient market portfolio,โ but โextra mushy peanut butterโ is easier to remember. And we launched it December 11, 2024, on the New York Stock Exchange. Harp: Whatโs the biggest challenge you had to overcome and how did you do it? Coakley: Years ago, on the New York Mercantile exchange, I had a couple times where there were significant losses, which I think almost ended my career. It made me a better trader, so that I understood how important it is to mitigate losses.Coakley on Exchange
Harp: What are you most looking forward to about the Exchange Conference? Coakley: Itโs going to be our third year going to Exchange. I find it to be a very useful place to meet like minded people. The speakers are very informative. I look forward to being around industry people that are looking to grow the ETF space. The knowledge that is there is pretty broad. Harp: Final question โ who is another advisor that inspires you? Coakley: My business partner, Wayne Penello. Heโs just so well educated and thought out. Heโs written books on how to hedge (Risk is an Asset, published by Forbes), worked in the energy sector, like I did, but went upstairs and managed billions of dollars. He made $13 billion for his clients on hedging. Heโs responsible for the algorithm that I have the pleasure of using to develop the portfolios.Enjoyed this article? Sign up for our newsletter to receive regular insights and stay connected.
