随着更年轻一代的数字生态消费者占据全球可支配收入蛋糕的更大份额,经济势必发生重大变化。虽然大多数财务顾问认为值得投资于针对 Y 世代和 Z 世代消费者习惯的基金,但很少有人在他们的投资组合中充分运用到此类策略。
数字原住民消费者为顾问提供机会
在 VettaFi 网络广播后的观众投票中,顾问需要了解的有关互联消费者的信息,88% 的受访者同意,专注于 Y 世代和 Z 世代群体的数据驱动战略代表着重要的机会,36% 的受访者强烈表示同意。然而,只有 9% 的人表示他们“非常了解”早期消费趋势的增长机会,而 61% 的人只是“有点了解”。与此同时,30% 的受访者表示,他们没有接触过专注于此类机会的投资策略。
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在网络广播中,Neuberger Bergman 和 VettaFi 讨论了 Y 世代和 Z 世代的消费力以及Neuberger Berman 互联消费者ETF NBCC 使用数据科学来识别和挖掘为大规模采用做好准备的未来消费趋势。主动管理的NBCC锁定那些公司,从基于联系的消费主义中展示出巨大增长潜力。该基金涵盖全球范围广泛的行业,并可能投资于任何市值的公司。
NBCC由 Kevin McCarthy、John San Marco、Kai Cui、Timothy Creedon 和 Hari Ramanan 管理。该团队将评估数百万消费者的网络搜索和消费趋势以及 4,000 多家上市公司的每日通话记录和文件,以确定大规模接纳数字时代的最佳机会。
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“零售商需要重新构想他们的技术或商业模式,以便与 Y 世代和 Z 世代的消费者建立联系,”路博迈高级副总裁兼美国中介营销主管 John Aguilar 说。“公司如何重构自己,以面向未来的业务与数字原生群体建立联系?”
调查还显示,大多数受访者 (70%) 或多或少 (44%) 或很可能 (26%) 考虑在客户的投资组合中添加主题策略,68% 的受访者表示他们计划未来六个月内添加或启动在NBCC的头寸。