What are the nutritional needs of older people?
Older adults are not simply โolder versionsโ of younger adults when it comes to diet. Ageing can change appetite, chewing, taste, digestion, medication use and daily routines, all of which may affect how easily people meet protein, calcium, vitamin D, folate and vitamin B12 needs. The key point is not that every nutrient must be increased, but that nutrient density matters more when eating less overall.
That said, the evidence base is uneven. Some advice is well established, especially the importance of adequate protein and micronutrients linked to bone and muscle health. Other claims around โhealthy longevityโ products are more speculative. Functional foods may be convenient, but they are not a substitute for an overall diet pattern, and their value depends on whether they genuinely help people meet needs consistently.
One practical issue is that public-health messaging often fits younger adults better than older ones. Advice focused on weight loss can be unhelpful if it leads older people to eat too little. For this age group, preserving strength, mobility and independence may be a more relevant goal than restricting calories. Social factors also matter: shopping access, cooking ability, income and loneliness can all shape nutritional risk.
The most useful takeaway is to think in terms of feasibility, not just ideal nutrient targets. The best plan is one someone can realistically follow every day. For older adults, that often means easier-to-eat protein foods, attention to vitamin D and B12 status, and support that reduces barriers to regular, varied meals.
Why is nutrition for older people important?โ
โWe now live in a century of globally declining birthrates and a rapidly aging global population,โ Nestlรฉ CEO Mark Schneider recently said on the social media platform LinkedIn. โThatโs why nutritional solutions that support healthy aging offer an important โtailwindโ and the opportunity for extra growth in the coming decades โ itโs a mega-trend that we can make our friend!โ In short, the percentage of the population that can be considered โolderโ is growing. Thus, the portion of the food industry will be dedicated to fulfilling the needs of this demographic is bound to grow as well.Food targeted at older people
Very few new food product launches target over-55s. According to Mintel, for example, in 2021 only 0.0005% of new food and beverage and health and hygiene product launches explicitly targeted the age group. This is because even those in this age demographic are often reluctant to buy products specifically aimed at older consumers, as they remind them of their own age. There are, however, some good ways to target older audiencesโ. For example, according to Dr Craig Rose, founder and CEO of Seaweed and Co., older people are more brand loyal than younger people. Marketing on issues relevant to them, such as the menopause, is also important.What nutrients do older people need the most?โ
Older people, according to Romano, need a different diet to younger people in order to be healthy, with differing quantities of nutrients. โThe evidence does indeed suggest that older adults have slightly different needs compared to a younger population. [We recommend] a nutrient-rich diet, choosing foods containing slightly more protein, calcium, folate (folic acid) and vitamin B12.โThe healthy longevity trend
An ageing population is also boosting the healthy longevity trendโ, the trend towards eating functional foods that may help one live for longer. The trend is about โliving healthier for longerโ, rather than simply extending oneโs life. While it is a new trend, some products following it already exist, such as the company Udaโs โscience-based longevity coffee,โ containing ingredients such as Ashwagandha, Quercetin, L-theanine, and Curcumin.Do older people struggle to access the right nutrition?โ
Some older people struggle to access the right nutrition. According to Food4Years, one in ten over-65s in the UK are malnourished. โThere can be various different reasons why older adults may struggle to access the right nutrition,โ Romano told us. โThese include: food poverty [and] deprivation, being able to access shops for food shopping, [and] access to cooking facilities and ability to cook.โ Another reason that older people may struggle to get the right nutrients is the misleading nature of public health messaging, Romano suggested, which is primarily geared towards younger people and might not always be relevant to over-65s. โOther challenges include that current population public health messaging is primarily focused on preventing obesity, weight loss being desirable and following the Eat Well Guide which is not suitable to older adults. Unfortunately we find older adults tend to follow public health messaging which may unfortunately increase their risk of malnutrition.โHow should the industry respond to older peopleโs nutritional needs?โ
While the industry is certainly responding to the nutritional needs of older people โ as Nestlรฉโs Schneider points out, they are a growing market โ in Romanoโs view it has not done so sufficiently. โWe are aware that the food industry and researchers are considering products aimed at older adults but that this hasn’t necessarily reached the mainstream,โ Romano told us. If the industry wants to respond to these needs, Romano suggested, it should take into account a holistic view of nutrition for older adults. Following the advice previously elucidated, as well as further advice on BDA’s resource for older people, ‘can support longevity and better quality of life in older age,’ Romano suggested.Enjoyed this article? Sign up for our newsletter to receive regular insights and stay connected.
