Cisco VP of AI Barak Turovsky on LLM Use Cases and IT Automation Benefits

For technology leaders, the strategic question is not whether to use LLMs, but where they belong in the automation stack. The value proposition is strongest when AI reduces friction in repeatable IT work: triage, knowledge retrieval, incident routing, service desk assistance and policy-aware guidance. That makes this less a science project and more a management decision about which workflows can tolerate probabilistic output and which still require deterministic controls.

That shifts the governance conversation. If an AI assistant can recommend actions, who approves the action, who owns the model output, and what audit trail is retained? CIOs and IT directors should treat LLMs as part of the operating model, not a standalone tool: define decision rights, human override points, escalation thresholds and acceptable-use boundaries before scaling beyond pilots.

The portfolio trade-off is equally important. Automation initiatives often compete for the same scarce capacity as infrastructure modernisation, security remediation and platform consolidation. Leaders should ask which use cases have the shortest path to measurable savings or service improvement, and how success will be tracked. Useful next questions include: what baseline metrics exist today, what counts as productivity gain, and where will any time saved actually be reinvested?

Finally, adoption will determine whether the technology creates trust or drag. Teams need clarity on when to rely on AI, when to verify it and how to report failures without penalty. The practical leadership task is to pair experimentation with workforce enablement, so automation strengthens service quality rather than creating hidden operational risk.


For Barak Turovsky, magic has always lurked within innovation, especially when interacting with artificial intelligence. Without visionaries, many critical advances within technology that enhance our daily lives may not have been approached. When we first connected a little over a year ago, Turovsky had recently left his decade-long tenure as the director of product for Google Languages AI, where he helped foster an environment that supported advancements in AI that once seemed far-fetched. Applying progressive AI and machine learning technologies helped him deliver user experiences that could only be described as “magical,” he says. This work helped fuel Google Search, Translate, Ads, Cloud, and more. โ€œMy career started over 25 years ago with what we currently call AI, but obviously at that time, it was simply known as machine learning. I cynically love that I worked on โ€˜esotericโ€™ topics like large language models, long before they became the hottest thing on Earth.โ€ Prior to that promotion, he served as head of product for Googleโ€™s mobile commerce team where he led, developed, and launched Google Pay (formerly Google Wallet) in 2011. โ€œAt that time, I believe mobile payments were in their infancy. Obviously, the concept revolutionized retail, and now we see Apple Pay and Google Pay. We equipped every mobile device user with the ability to load their payment methods to seamlessly pay, apply coupons, and loyalty cards to retail transactions. It was such a fun project that got so much traction, which Iโ€™m very happy to see. We introduced this product to over 1 billion Android and Apple users, and AI is the next thing that will impact our daily lives along with automation.โ€ Related:[Free Virtual Event] Strategies for Maximizing IT Automation Turovsky is one of our featured keynote speakers for our live “Strategies for Maximizing IT Automation” virtual event. The event launches on Thursday, March 28, presented by InformationWeek and ITPro Today. He provided us with some clarity in a video interview: Experiences with Microsoft, PayPal, Google, and more have catapulted Barak to his current role at Cisco as VP of AI, where he leads AI for one of its business units. Being back in the magical world of IT, networking, and security, Barak is energized to create a new AI product that supports IT automation. โ€œIn many cases, my work focused on innovative technologies, where I was basically doing this zero-to-one experience even before AI. At PayPal for example, I was one of the first product leads to scale from zero in payment volume to nearly $1 billion in payment volume within two years. I think part of my claim to fame was that I always worked on innovative technology that impact our lives, and that is a big reason why Iโ€™ve ended up at Cisco.โ€ Related:How GenAI and Productivity Zones Can Improve Employeesโ€™ Productivity
https://www.informationweek.com/it-leadership/barak-turovsky-on-revolutionizing-retail-llm-use-cases-and-it-automation-benefits

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