SaaS and the Rule of 40: Keys to the critical value creation metric

The purest test of a management team and its operational discipline is arguably how well it can maintain strong shareholder returns as the business matures. That’s especially true for software as a service (SaaS). Despite the sector’s image as a bastion of hypergrowth, only a small share of SaaS companies sustains growth rates above 30 to 40 percent.

Source: SaaS and the Rule of 40: Keys to the critical value creation metric

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