BuzzFeed表示，将依靠ChatGPT开发商OpenAI加强其小测验，并为受众个性化一些内容，成为拥抱人工智能的最新一家数字出版商。
BuzzFeed将使用ChatGPT开发商OpenAI协助创造部分内容
BuzzFeed Inc. (BZFD)表示，将依靠ChatGPT开发商OpenAI加强其小测验，并为受众个性化一些内容，成为拥抱人工智能的最新一家数字出版商。
该公司首席执行官Jonah Peretti在周四上午发给员工的通知中表示，他打算今年让人工智能在公司的编辑和业务运营中发挥更大作用。《华尔街日报》(The Wall Street Journal)看到了这份通知。
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该公司举例说，新的人工智能驱动的小测验将产生个别结果。
例如，为制作一部个人浪漫喜剧电影宣传进行的小测验可能会提出这样的问题：“为你的浪漫喜剧选择一个比喻”，“告诉我们你的一个可爱的缺点”。BuzzFeed说，该测验将根据个人的回答产生一个独特的、可分享的文章。”
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Peretti在通知中写道，他预计人工智能将协助创意过程，并加强公司的内容，人类则扮演着提供想法、“文化货币””和“灵感提示”的角色。他写道，他希望在15年内人工智能和数据能够帮助“创造、个性化和赋予内容生命”，而不仅仅是策划现有内容。
BuzzFeed发言人周四表示，BuzzFeed仍然专注于其新闻编辑室的人工生成的新闻。